“It takes two flints to make a fire.”

Louisa May Alcott

Do you need some flexible support in the field of communication and organization? Looking for a tailor made media training for your athlete, team or coach? Sparkling Orange is full of energy and ready to turn your project into a complete success. Pauline Siemers and Lienke van Santvoort take over the work and will arrange your communication project or event with great pleasure. We are also specialized in supporting and managing successful women. We always take that extra step making use of years of experience. Together with you we get the maximum result out of a project.


What we do

Sparkling Orange helps you with communication projects, media training, events and management. You decide what is useful for you, your company or foundation: we can make arrangements for a complete project or make the difference based on a number of hours. We have the expertise, experience and most of all enthusiasm to make your project sparkle. With what can we help you?

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PR & Communication

If you haven't got the time or insufficient knowledge for the PR and Communication of your project, Sparkling Orange can take over everything in the field of:

  • Free publicity
  • Press reports
  • Spokesperson
  • Crisis communication
  • Media training
  • Press support
  • Press conferences
  • Event communication

Organization and Production events

An event is not something that you 'do' next to your other tasks. Do you want everything to be arranged properly and do you want to achieve the goal of your event? Sparkling Orange offers you enthusiastic hands that pick up the work for events like:

  • Sport events and side-events
  • Congresses (b2b) and seminars
  • Charity galas and events


Do what you are good at. That's what it's all about. Sparkling Orange makes sure that women in sport can focus on their career for the full 100%. We will give guidance for even better results and focus on all time-consuming, but important issues that have to be arranged, like:

  • Personal coaching
  • Contractual coaching
  • Career coaching
  • Commercial coaching
  • Personal branding
  • Communication and press information

Who we are

The Sparkling Orange team consists of Pauline Siemers and Lienke van Santvoort. Together we have more than 20 years of experience in the world of PR, communication, events and sports marketing. There was a direct click and sparkling between us when we were students. As far as our characters are concerned we complement each other perfectly. Within Sparkling Orange we form a professional, reliable and powerful duo that can make the difference for you.

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Pauline Siemers

‘'The last 15 years I have enjoyed working for Ajax, Red Bull Netherlands, the Olympic Games in London, the KNVB, sports marketing agency Players United and the Gymnastics Union. From 2014 to 2018, as a press officer I was part of the staff of the Dutch women's soccer team. A fantastic adventure, as the sport developed in a bizarre way within 3,5 years. The highlight of course was the European Championship in the summer of 2017. I think it's a fantastic challenge to enter a world in which the result on the field is leading. Where the tension is sometimes killing and egos displace each other. Finding the balance for an optimal result, for all parties, is my passion ánd my strength. '

"Pauline is good at managing people, she has excellent negotiating skills and she is great on solving problems and conflicts. She works in a structured and organized way that ensures that all parties are well- informed and that there is clarity about everyone's responsibilities." Hayley Roach, manager at London Organizing Comittee Olympic Games

Lienke van Santvoort

'I love it to bring a project to a successful conclusion under pressure from several deadlines. This may vary from a (sports) event to a gala or party with all the aspects that come with it. I've already built up the necessary experience in the field of PR and communication. I started at a PR agency where I was responsible for Nike Netherlands and my last role as a PR and communication manager was at the foundation Spieren voor Spieren. So I've dealt with communication, PR and (event)marketing both commercially and within the world of charity. Managing and building relationships within the group of ambassadors of Spieren voor Spieren was also part of my activities. I've worked together with many (old) top athletes and coaches to realize the goals of Spieren voor Spieren. Naturally I've always taken into account the available time and possibilities of the athlete or coach and his or her involvement in the charity.'

"Lienke has a true top-class sport mentality! Lienke is energy and with that she works very purposefully and does so in a very enthusiastic and positive way. When working together she acts as a true team player and shows a sense of humor." Marjolein Bolhuis- Eijsvogel, former director of Spieren voor Spieren and former Olympic hockey champion


Sparkling Orange is specialized in coaching and managing successful women who excel in their field of sport. With a lot of energy, we take care of both the personal support and the commercial support and we think along about personal branding and development on the social level.


Sparkling Orange is especially proud to be allowed to work with or to have worked for:
Logo NikeKNVBRed BullSpieren voor Spieren - Voor kinderen met een spierziekteAJAX Amsterdam - LogoMaarten van der Weijden FoundationWings for life - World RunNOC * NSFKNGU Nederland


Sparkling Orange

We are ready to take over the work for your communication project, media training or event. Get in touch with us for a non-committal acquaintance.

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Pauline Siemers

+31 6 39 84 59 88

Lienke van Santvoort

+31 6 25 50 26 50